The event has sold out almost four months prior to opening, as the BTHA announces charity partnership with KidsOut.
Returning to its Tuesday to Thursday format, the exhibition has sold out almost four months prior to its opening on 24th January.
“I’d like to thank the industry for the support they have shown Toy Fair on returning to the Tuesday to Thursday format,” said Majen Immink, head of Toy Fair operations and sales. “With Toy Fair sold out this early, I’m looking forward to seeing the exciting and innovative products set to be launched in January.”
The BTHA has also announced the renewal of its charity partnership with KidsOut for a second year. The partnership will see KidsOut providing volunteers to take part in the annual Trolley Dash, which takes place on the final afternoon of Toy Fair. Exhibitors are encouraged to donate any unwanted or excess stock to the charity’s volunteers, who will be pushing trolleys through the aisles of Olympia.
“We’re pleased to welcome back KidsOut as our official charity partner for 2017,” added Majen. “The Trolley Dash is an important event which marks the end of Toy Fair, and after hearing on the amount of happiness the donations provided to those children less fortunate, it was an easy decision to partner with KidsOut again.”
To register for a free pass to Toy Fair, visit www.toyfair.co.uk.