Floor space sold out four months prior to doors opening, as organiser announces Toy Fair Heroes as new showcase feature.
The British Toy and Hobby Association has announced that Toy Fair 2018 has sold out its entire floor space at London’s Olympia. The exhibition has sold out almost four months prior to doors opening on 23rd January.
Majen Immink, director of fairs and special events, commented: “It is an exciting time for toy innovation. Toy Fair selling out this early shows that there is huge demand in the toy industry at the moment. I am looking forward to seeing the products set to be launched in January.”
As the UK’s largest toy, game and hobby trade show, Toy Fair 2018 will be looking to emulate the success of last year’s event, which attracted more than 250 exhibiting companies. Floor plans can be viewed on the Toy Fair website.
More than 100 exhibiting companies at Toy Fair this year will be returning exhibitors, including Italian manufacturer Clementoni. “Toy Fair is an extremely important show for us and we are looking forward to meeting both new and existing colleagues across the three days,” said Shahbaz Khan, country manager. “We are excited to return to Toy fair and to reflect the growth of the business and the investment we are making into the Clementoni brand for the UK; we have a much bigger stand and so much more product to reveal in 2018.”
The BTHA has also announced the new toy showcase for Toy Fair 2018 – Toy Fair Heroes. Highlighting exceptional toys across all categories, Toy Fair Hero awards will be bestowed upon toys and games deemed to be a cut above the rest. The 25 winners, as selected by toy experts and the BTHA, will be announced on the opening morning of the show.
The showcase will take centre stage at the front of the press office, allowing visitors to see these exemplary toys for themselves. The press office is located upstairs in Room 158, next to the TFTV Demo Zone and Toy Trust Coffee Lounge.