Industry showcase sells out its floor space three months in advance, as organisers announce brand new Content Creation Zone.

The British Toy and Hobby Association today announced that exhibition space at Toy Fair 2019 is now completely sold out, three months before the doors open on 22nd January.

Majen Immink, director of fairs and special events, commented: “I’m thrilled to announce Toy Fair has sold out yet again, demonstrating the continued importance of the show to the UK toy industry. I’d like to thank the UK toy industry for its continued support and I’m looking forward to seeing all the new launches in January.”

Toy Fair 2019 is on track to repeat the success of the 2018 show, with more than 250 exhibiting companies preparing to showcase their new toy lines. Floorplans of next year’s show can be found on the Toy Fair website.

38 exhibiting companies will be attending Toy Fair for the very first time, and 11 exhibiting companies are returning after time away from the show, including Lego.

The BTHA has also announced a brand-new Content Creation Zone, which will be made available to vloggers and influencers at the show. This new, dedicated media area will give content creators the chance to get hands-on with some of the sought-after toys from Toy Fair, as well as provide the tools to blog live from the show floor.

Registration is now open for Toy Fair 2019 at www.toyfair.co.uk. To make reapplying easy, attendees from any of the past three Toy Fairs will receive a Smart Link to their existing profile, so need only check, update and submit their details to receive their 2019 show ticket. Visitors who choose not to pre-register or confirm their Smart Link will be required to prove they are a genuine trade visitor and pay a £15 entry fee on the door.

Follow the latest Toy Fair news on Twitter at @toyfairuk. For operations and sponsorship enquiries, please contact Majen@btha.co.uk.