An initiative started in 2003, the Greenhouse area was created to highlight new companies and entrepreneurs to the toy industry. Since its inception, the area has grown in stature and become a popular destination for companies new and old.
Regulars to the Greenhouse including Battlefront Miniatures, Cambridge Brainbox, Commotion Group, Maxim, Salepoint and Scoobits will be among the 40 companies exhibiting in the area in 2013.
Simon Pilling, head of Toy Fair operation and sales, said: “Year after year the Greenhouse area attracts innovative and creative new companies. 2013 is no exception and is proving more popular than ever as the area is fully subscribed with a growing waiting list.”
Toy Fair, taking place 22-24 January 2013, will celebrate another landmark date when the doors open at West London’s Olympia as it will mark the exhibition’s Diamond Jubilee.