Toy Fair experiences strong re-booking rate

Published on: 1st May 2019

Toy Fair 2020 has already seen a re-booking rate of 84%, an increase on this time last year.

A successful sold-out Toy Fair 2019 saw the return of several companies, including Lego and PMS International, who are both amongst Toy Fair 2020 returnees alongside Spin Master, Character Options, Flair Leisure Products, Learning Resources, Golden Bear and many more of the industry’s established suppliers.

Toy Fair will return to Olympia, London, from 21st-23rd January 2020. Visitors and exhibitors can expect a broad selection of toy, game and hobby manufacturers and distributors representing start-ups, through to small, established family-run businesses and international mega brands.

Toy Fair 2020 looks set to be another exciting show, providing a lively platform for suppliers to promote their new products to buyers, retailers, licensors and the media, as well as the opportunity to network amongst peers, forge new relationships and build on existing partnerships.

Acting head of Toy Fair, Rebecca Deeming, commented: “We are excited to see the return of so many exhibitors and the arrival of some fresh faces for Toy Fair 2020. The commitment from all of our exhibitors is what makes the Toy Fair a spectacular three-day event, right at the heart of the industry’s buying calendar.

“It is a testament to the show’s popularity to see so many applications already coming in. This allows us to keep developing and expanding the Toy Fair to provide the industry with an effective space to buy, sell and network. We are extremely appreciative of the support the industry continues to provide the show and look forward to seeing you all again in January.”

For companies looking to exhibit in 2020, there is still time to apply by completing an application form online at

For all Toy Fair queries, please contact or call 020 7701 7127 to speak to one of the Toy Fair team.


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