The video provides information and tips to Toy Fair exhibitors, as well as advice from journalists.
Toy Fair has launched its annual Ask the Media video for Toy Fair exhibitors. Presented by Rebecca Deeming, communications and public affairs officer at the BTHA, the video provides key information on the PR process for Toy Fair, as well as interviews with journalists.
Journalists interviewed for this year’s video include Harry Wallop and Cassandra O’Donnell. Harry is a well-renowned national newspaper journalist who has written for the likes of the Daily Telegraph, the Times and the Guardian, as well as hosting documentaries on Channel 4. Cassandra has worked in television for 10 years on programmes such as This Morning, Loose Women and the Jonathan Ross show.
The interviews detail the process for pitching a story, the mistakes PRs make and what types of stories from Toy Fair would pique their interest. The full video can be found here.
Rebecca commented: “We have created this video to provide an easy and interesting reference point for our exhibitors on the PR opportunities available to them at Toy Fair. I’d like to thank Harry and Cassandra for taking the time to speak to us for this video, and hope everyone finds their insights useful. We hope it inspires exhibitors to start preparing their exciting toy stories for Toy Fair.”