It has been reported that the response rate for bookings for Toy Fair 2016 has exceeded expectations.
The show has received 160 bookings so far, 15 of which are new exhibitors, which reflects significant progress at this early stage of the process. Companies interested in exhibiting are being encouraged to book quickly to ensure a presence at the 2016 show.
Majen Immink, head of Toy Fair operations and sales, said: “It is fantastic to have had such an amazing response already. The change of dates for 2016 meant that we could not open the booking process until later in the year than normal. We realise that the proximity of the show dates with Nuremberg will cause some disruption, so it really is testament to companies’ commitment to Toy Fair that we have had such great bookings already.
The reduced rates for 2016, to help overcome the inconvenience, may have encouraged bookings but it seems that overall support for Toy Fair remains positive. Of course, as happens every year, we expect that some exhibitors will be unable to return for varying reasons, which of course opens up space to welcome new companies.”
Stand allocations have been taking place over the past five weeks and re-bookings are currently being confirmed before new exhibitors can be allocated. To have a greater choice of space, companies that are interested in exhibiting are being encouraged to contact the organisers as soon as possible before space sells out.
To exhibit at the Toy Fair 2016 on Sunday 24th – Tuesday 26th January, contact Majen Immink on 020 7701 7271 or email firstname.lastname@example.org.