Toy Fair’s Hero Toys list announced at Toy Fair 2020

Published on: 21st January 2020

The Toy Fair’s Hero Toys list consists of 25 products launched at this year’s show.

The British Toy & Hobby Association has announced the Toy Fair’s Hero Toys for 2020, with Character Options, Lego, and Spin Master amongst the winners.

The winners have been judged by an independent panel of retailers, and the BTHA itself, to be the most exciting and creative toys unveiled at the event.

All are due to be released over the next 12 months and between them cover a wide variety of price points, age ranges and play patterns. From gooey superheroes to a flossing sloth, the list covers everything from major licences to eco-friendly plush toys.

“With hundreds of companies from all over the world, launching thousands of new toys throughout the show, the competition to make the Toy Fair’s Hero Toys list is fierce. Judging this year was harder than ever,” commented Rebecca Deeming, public relations & events manager for the BTHA. “The result, however, is a list packed with innovation, fun, and potentially huge sellers for 2020. Together, they represent the best of our industry and the benefits children of all ages get from playing with quality toys.”

Toy Fair visitors can see the winning 25 Hero Toys on display outside the Press Office (stand Upper Level 320).

The full Toy Fair’s Hero Toys list is as follows:

  • Character Options – Heroes of Goo Jit Zu Marvel Superheroes (E119) – RRP £12.99
  • Clementoni – Dynamix My Flexible World, Wearable 4-in-1(Upper Level 140) – RRP £24.90
  • Coiledspring Games – Wrebbit 3D: Hogsmeade, The Three Broomsticks (E35) – RRP £33.99
  • Epoch Making Toys -Sylvanian Families Adventure Tree House (B130) – RRP £54.99
  • Flair Leisure Products PLC – Hairmazing (E39) – RRP £24.99
  • Golden Bear – Duggee’s Adventure Bus (E69) – RRP £29.99
  • Hasbro – Nerf Ultra One (Gallery Suites) – RRP £49.99
  • Hornby Hobbies – Scalextric Spark Plug Batman vs Joker Race Set (B20) – RRP £149.99
  • Interplay UK – Drone Home (G10) – RRP £19.99
  • Keel Toys – KeelEco Plush Range, Turtle, Whale and Orangutan (F10) – RRP £7.99, £7.99, £12.99
  • LeapFrog Toys – Yum 2-3 Toaster – Upper Level 500 – RRP £17.99
  • Learning Resources – 24-Hour Demonstration Number Line Clock (D36) – RRP £45
  • Lego – Hidden Side Haunted Fairground (Olympia Room) – RRP £44.99
  • Mookie Toys – Popcorn Poppin’ (E131) – RRP £14.99
  • Moose Toys – Kindi Kids The Doctor Corner (Upper Level 210) – RRP £14.99 – £39.99
  • MV Sports & Leisure – Trolls 2 Funky Hair 14” Bike (B30) – £149.99
  • Playmobil – Back to the Future DeLorean (Upper Level 540) – RRP £49.99
  • Posh Paws International – Sunny Bunnies “Giggle and Hop” Boo Feature toy (D90) – RRP £16.99
  • Ravensburger – Big Money (E140) – RRP £19.99
  • Ridley’s Games – Drawsome People (GH65) – RRP £20
  • Spin Master – Batman 12-Inch Rapid Change Utility Belt Deluxe Action Figure with Lights and Sounds (E149) – RRP £19.99
  • Tactic Games UK – 15 Minutes to Self-Destruct (D34) – RRP £24.99
  • Tobar Group Trading – Zuru Pets Alive Fifi The Flossing Sloth (F50) – RRP £24.99
  • University Games – In the Night Garden Board Game, The Great Garden Adventure (E50) – RRP £14.95
  • Vivid Toy Group – Power Pux Challenge Pack (B70) – RRP £9.99


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