Toy industry rises to baking challenge

Published on: 23rd April 2015

Last week the industry put its baking skills to the test to support the first ever Toy Trust Big Cake Bake.

Vivid-wordpressFourteen companies took part in the event, which ran from Monday 13th to Friday 17th April and raised more than £1,300. All of the money donated to the Toy Trust will be distributed to charities which help disabled and disadvantaged children.

The companies that took part included The Entertainer, Golden Bear, Spinmaster, Vivid, Disney Consumer Products, Mattel, Hasbro, Toymaster, Learning Resources, Big Jigs, Schleich, Evolution PR and the BTHA.

Toy Trust chair Foye Pascoe said: “The support and enthusiasm for this new initiative has been excellent and we want to thank the industry for its continued efforts. After such incredible support in its first year prepare for more baking in 2016.”

Alongside the sale, bakers were able to enter their cakes into the inaugural toy industry Cupcake Awards via twitter using @TheToyTrust and #toytrustbigbakeoff. All five categories were contested for the chance to be the toy industry’s first baking champions.

The following five companies have been crowned the 2015 Toy Trust Cake Bake Champions:

• Best licence inspired – industry lead licences:
Monster High Dolls by Mattel
• It’s all about the kids – any children’s party would be proud to have them:
Rainbow Surprise by Vivid
• Here comes summer – summer inspired:
Ice Cream Cakes by The Entertainer
• Chocolate heaven – white, dark and milk chocolate creations:
Rose Chocolate Cake by the Hasbro UK Customer Service Team
• Best of British – whether flavours or style these represent all that’s great about the British Isles:
Breakfast Cake by Golden Bear

All of the cakes from 2015 can be seen on twitter @TheToyTrust and a full listing is also shown on the Toy Trust website. Donations can be submitted by sending a cheque made payable to the Toy Trust to 80 Camberwell Road, London, SE5 0EG.

For more details on future Toy Trust fundraising events, contact


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