Toy industry sales in Britain increase by 5%

Published on: 18th December 2015

The categories showing the most growth include action figures and accessories, plush and building sets.

NPDUSETHISONE480The remaining eight categories showed modest single-digit increases (six categories) and declines (two categories). Latest figures from The NPD Group show that year-to-date (January to 6th December) toy industry sales in Britain have increased 4.8% versus the same time period last year.

Frédérique Tutt, global toy industry analyst with The NPD Group, commented: “2015 has been a strong year for the British toy market to date and the NPD group expects the year to finish up 5% after a similar increase in 2014. Branded and licensed toys with traditional play patterns have been the key drivers behind the market performance, with collectible toys topping the charts.”



Magic Box shares next stage of UK & Ireland development

Lego unveils new iteration of Rebuild the World

Zoo launch for Vivid’s Tiki & Toko interactive gorillas

Brand Licensing Europe announces the Kelvyn Gardner License This! competition

New Pokémon TCG Live app brings gameplay to smartphones

Breaking News: Toy Fair 2022 exhibition space nearly sold out ahead of January return

Animaccord’s Masha and the Bear goes from strength to strength in the UK

Argosy Toys sees sales soar following social media post

Character Group issues full-year profit warning despite buoyant sales

Friday Blog

Plan ‘A’ all the way …it’s the Friday Blog!