Toy industry urged to respond to government consultation on Extended Producer Responsibility for Packaging

Published on: 25th May 2021

The scheme places the cost of waste recovery on larger producers, but overhaul plans mean SMEs may no longer be exempt. 

Extended Producer Responsibility for PackagingMembers of the toy industry are being urged to respond to an online consultation put forward by the government amidst plans to shake up the existing Extended Producer Responsibility scheme by widening it to include packaging.

According to the DEFRA information page, the scheme gives producers an incentive to make ‘better, more sustainable decisions’ at the product design stage including decisions that make it easier for products to be re-used or recycled at their end of life. It also places the financial cost of managing products once they reach end of life on producers. DEFRA says the proposals set out in the new Extended Producer Responsibility for Packaging consultation document work together to ‘create a scheme that incentivises producers to design packaging that is easy to recycle and ensure that they pay the full net cost of managing this packaging once it becomes waste’.

However, while some SMEs below the de minimis threshold are currently excluded from having to pay these costs under the current system, there are plans to remove that threshold – meaning companies of all sizes may face substantial costs associated with waste recovery. Long term, there are fears this may have a knock-on affect at retail, reducing bottom line profitability for producers and, potentially, causing the cost of toys to inflate. Trade bodies have also expressed concerns that some SMEs may be unable to handle the complexities of reporting responsibilities under the proposed scheme.

DEFRA is seeking views from across the industry, as well as members of the public, on how the Extended Producer Responsibility for Packaging scheme will function, saying responses to the consultation will help inform final policy decisions on key aspects of the scheme. If Toy World readers would like their views to be heard, they have until 4th June to reply to the consultation, which can be accessed here.

Toy World understands that the BTHA has replied to the consultation, and has provided its members with further information to aid them in responding individually. If you are a BTHA member and require assistance, please contact Natasha Crookes – Companies outside BTHA membership are encouraged to create their own response, or talk to their compliance organisation about a response.

Readers can also contact DEFRA directly on 03459 335 577 or

Will the proposed scheme affect your business? As always, Toy World wants to hear your views. Contact Rachael Simpson-Jones ( or Sam Giltrow ( with your thoughts.


Friday Blog

Forget about the price tag … it’s the Friday Blog!

Zuru unveils new Mini Brands collection in time for Christmas

Mojo Fun partners with Quercetti in exclusive distribution deal

Plus-Plus partners with Tumble Tots

Exclusive: Deddy Bears on the fright track

Exclusive: Asmodee’s Star Wars: Unlimited TCG

Tickets now available for Spielwarenmesse 2024

Exclusive: Curious Universe’s phenomenal five-year growth

Ravensburger launches UK’s tallest GraviTrax marble run

Mattel releases fourth Claudia Schiffer Barbie