Toy Influence – a consultancy with a European focus

Published on: 2nd June 2021

Senior toy industry figure Yann Fresnel will use his extensive experience to help companies develop their European business.

A former top European sales director, Yann Fresnel has wide reaching expertise in supplying toys to retailers and e-retailers. With 26 years of experience in sales of toy & baby products to all corners of the retail market across Europe, Yann is a French national, is multilingual (English, German, Portuguese and Spanish) and has held senior positions at Smoby, Newell Brands, Berg Toys and Smartrike, where he has successfully driven sales and expanded distribution.

He has now decided that the time is right to create his own consultancy – Toy Influence – in order to assist toy companies with the implementation and growth of their European business.

Toy Influence will offer multiple services. This will include consulting with companies to offer advice and help improve their strategic approach; optimise the use of market research; provide insightful business analysis and review company sales, marketing and digital strategies. Yann can also offer expert advice on sales development, whether looking at distribution, OEM/ODM or FOB/DOM in Europe, using his key contacts to foster market growth. Companies working with Toy Influence will also be able to tap into Yann’s extensive contact networks and receive advice on the use of social media for toy companies.

Toy suppliers looking to enter the European toy market, or to grow their sales in Europe (and particularly France), should get in touch by emailing or by telephoning +33 6 48 94 02 05.


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