Located in Hall 5, the category will incorporate thousands of new ranges from over 100 companies, including almost 20 new exhibitors.
The products on offer will include everything from traditional handcrafted toys, plush, pocket-money ranges, and higher-end children’s gifts, to the latest high-tech gadgets, games and Christmas crazes for children of all ages.
Greg Saint, event director, commented: “In this part of Autumn Fair, you’ll be able to find everything for children all in one place, with the aim of attracting both mainstream toy retailers and gift shops to his sector of the show. By rebranding the sector we’ve given a more clearly-defined home to exhibitors who see themselves primarily as giftware suppliers with an emphasis on the children’s market sector. We’ve also had a lot more interest from German brands for this year’s show, along with companies that were unable to exhibit at Spring Fair 2012. Autumn Fair has a strong reputation as an order-taking show, and the cross-over buying opportunities are immense.”