The UK’s favourite online toy directory, Toy Shop UK, has unveiled the winners of the first ever Toy Industry Twitterwards, designed to celebrate the best use of Twitter by toy retailers, suppliers and commentators.
Halesworth Toys, Asobi and Toyology all won a Twitterward for their contribution to the world of social media in the last 12 months. Each will be presented with a bottle of Champagne on Toy Fair’s press day tomorrow.
Jon Salisbury, John Crane and Orchard Toys were also commended for each achieving an impressive number of votes.
Voting for the awards took place earlier this month with anyone connected to the toy industry welcome to cast their votes. Toy Shop UK founder Michael Hawkins said of the awards:
“All three winners have demonstrated an ability to use Twitter to inform, amuse and entertain – and that’s not as easy as it sounds. Thierry Bourret’s championing of a Slow Toy Movement and Halesworth Toy’s humorous insights into the day-to-day goings on in an independent toy shop were sighted by many as key reasons for their success. Toyology stole the show in the “Commentary” category with a good number of votes from all corners of the industry.”
Twitter users are invited to share their views on this story via the following Twitter hashtag: #twitterwards