Toy Shop UK rolls out ‘Enhanced Toy Supplier’

Published on: 7th December 2012

Toy Shop UK has unveiled a raft of new features designed to help toy suppliers engage with both the trade and the public.

Until now, suppliers have only been able to have a very basic listing on the toy directory that promotes independent toy retailers to the toy-buying public. With the new changes, suppliers will have the ability to drive traffic to their website and social media accounts, as well as promote their awards, licences, recommended stockists, vacancies and more to Toy Shop UK’s visitors. A full list of features can be found at:

Suppliers who sign up for the service before the start of Toy Fair in January can enjoy an introductory subscription of £100/year (usually £250). An easy-to-use online admin area will allow suppliers to customise their profile 24/7 and gear it towards consumers, the trade, or both.

Toy Shop UK founder, Michael Hawkins, said of the new feature: “This upgrade has been developed over many months in close collaboration with a number of leading suppliers. It’s the first time that toy companies can take full advantage of the substantial traffic that our directory enjoys on a daily basis.”

Bigjigs, Coiledspring Games and Wilton Bradley are already taking advantage of the new service, for which initial feedback has been hugely positive.

George Poole, marketing and PR coordinator at Bigjigs, said: “The ‘Enhanced Supplier’ feature is a great new addition to an already superb site. It allows consumers to see much more about all of our business all in one place. Consumers can find out some more information about what we do, plus they can see our products, stockists, awards, and links to all social media profiles at the scroll of a mouse. It has everything a company needs in a profile!”


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