NEWS

Toy State acquires Nikko and Nikko Entertainment BV

Published on: 14th May 2014

Toy State has announced its acquisition of Nikko and Nikko Entertainment BV through acquiring the consolidated operations of its Japan and Hong Kong offices.ToyState300

Founded in 1958, Nikko manufactures high-quality R/C toys, from custom vehicles, boats and flying items to its strong array of pre-school R/C toys. Nikko’s toys are marketed through licensing partnerships with leading global automakers and such brands as Transformers, Hello Kitty, Fast & Furious and Angry Birds.

The acquisition will significantly enhance Toy State’s global footprint, creating new offices in Amsterdam and Japan, as well as an expansion of its current Hong Kong headquarters. The company’s US office is located in Boston, Massachusetts.

“Over the last 30 years, we have grown Toy State into a global player through a relentless focus on quality and innovation,” said Simon Cheng, Toy State’s CEO and founder. “Nikko’s own long history of quality and innovation make it a compelling fit to join the Toy State family. This acquisition is a powerful move for Toy State, because it gives us more critical mass in the key global R/C category, and strengthens our already strong retail position.”

The strength of the Nikko brand and its distribution network internationally were major factors in Toy State’s pursuit of the company. The acquisition will serve as a platform for Toy State’s continued expansion into Europe. In addition to building on Nikko’s strong international presence, Cheng said Toy State will utilise its marketing and sales expertise to restore Nikko’s U.S. popularity. U.S. R/C toy lovers still fondly recall popular Nikko legacy items such as Turbo Panther and Hercules, as well as current successes including VaporizR.

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