Toy State joins forces with Marvel

Published on: 23rd May 2017

Company to expand its fleet of licensed vehicles with superheroes from Marvel Universe.

Toy State SpidermanToy State has joined forces with The Walt Disney Company to begin developing products based on the Marvel Comics property. The debut offerings, featuring Spider-Man, Hulk, Iron Man, Captain America, Rocket Raccoon, and more, are set to make their debut at major retailers nationwide this autumn.

Toy State president Andy Friess commented: “Marvel features some the best-known and most sought-after character licenses today. We’re thrilled to be working with the Marvel team to bring these iconic Super Heroes to life and are excited to bring hours of fun, imaginative play through the innovation and excitement packed into this new range of vehicles.”

The company is revving up its latest line-up of vehicles with a range of action-ready Marvel superhero vehicles. Each model features its own realistic styling that takes its inspiration from the feature film or classic Marvel property design on which it’s based. All of the introductions also feature Toy State’s signature “try me” packaging.

Geared for kids ages 3+, the new rides include the Hero Rider collection, which includes two different motorised vehicles with realistic sounds, one featuring Spider-Man on the roof of a van with his web extended over the windshield to stop the bad guys, and the other with Hulk poised on top of a tank prepared for action; Rumble To The Rescue, a trio of all-terrain vehicles starring Spider-Man, Captain America and Rocket Raccoon.; Hero Bump ‘n Go, with crashing sound effects and lights that activate as the Marvel Universe heroes bump and crash into each other; and Hero Battle Wagon truck, which features a huge neon-colored Hulk who smashes his way out of the battle wagon cage with a press of the button.


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