The charity aims to raise up to £15,000 from badge sales in this commemorative year.
With just a week to go until Toy Fair, the Toy Trust is gearing up for a whole raft of activity at Olympia and throughout 2017; one of the most prominent initiatives is the very first Toy Trust Pin Badge appeal.
The Toy Trust Pin Badge has been created to commemorate the Silver Anniversary of the industry’s charity, with the objective of selling them to raise awareness of the Toy Trust’s work and up to £15,000 in this special year.
To achieve those objectives, the Toy Trust needs the help of companies from across the industry to assist in the selling of the badges by pre purchasing a quantity to sell or give out from their stand at Toy Fair. London Toy Fair will be the perfect location to wear the badge with pride, gift badges to valued customers, or sell them on stand at a cost of £2.50 each – a display box will be provided to companies when purchasing badges. All monies raised will go towards Giving the Gift of Play to children who need it most.
Many companies have already pledged support including VTech, Brainstorm, Golden Bear, Gibson Games, Hasbro, Character Options, Spin Master, DKL, John Adams, Casdon and Toymaster, who have purchased pin badges for use during the year. The Toy Trust however, needs more companies to be involved to make the scheme a success.
If selling them on stand is not an option then the donation of time to sell badges in the aisles of the show is also a valuable way to be involved.