NEWS

Toy Trust calls for industry bakers to take up challenge

Published on: 30th March 2015

The Toy Trust is inviting everyone in the industry to get behind its latest fundraising initiative, The Big Toy Trust Bake Off.Bake-Off-wordpress

Anyone can take part; all competitors need to do is hold a cake sale at work between 13th and 17th April. Funds raised will go towards the work of the Toy Trust and the many children’s charities it is supporting in 2015.

Images of competitors’ bakes will be entered into a competition so a star baker in each of five categories can be found and presented with a coveted toy industry Cup Cake Award.

To be eligible for an award the Toy Trust requires all entrants to submit photos of their bakes – preferably by Twitter but they can be sent them to Matt Jones by email. Individuals and companies can follow @TheToyTrust on Twitter and use the hashtag #toytrustbigbakeoff during the event week to share stories, pictures and fundraising efforts.

2015 categories are as follows:

  • Best licence inspired – industry lead licences.
  • It’s all about the kids – any children’s party would be proud to have them.
  • Here comes summer – summer inspired.
  • Chocolate heaven – white, dark and milk chocolate creations.
  • Best of British – whether flavours or style these represent all that’s great about the British Isles.

Everyone can be involved and inter-company competition is encouraged. For more information email Matt@btha.co.uk or download a Cake Bake poster here.

RECENT ARTICLES

NPD Group announces winners of 2020 Global and European Toy Industry Performance Awards

Lego Vidiyo lets kids create AR music videos

Licensing industry saddened by sudden passing of Kelvyn Gardner

Dutch warehouses benefit as UK firms look to establish logistics base in EU

Rex London launches new trade catalogue for spring 2021

Moose to launch Octonauts line in partnership with Silvergate Media

Funko Europe’s virtual showroom is open for business

Boohoo acquires Debenhams’ online business for £55m

Chengzhen International’s die-cast cars move into the fast lane for 2021

Ravensburger welcomes Adam Sheppard