The auction is now open, will continue throughout Toy Fair 2023 and close at 3pm on Thursday 26th January, the last day of the event.
Highly valuable airtime, online and printed media spots have been kindly donated from the UK’s leading media outlets and the toy trade press. The result is a colossal £170,000 of media space to bid for. The auction is a classic win-win scenario for all; companies can bag themselves a media bargain whilst all funds raised go to help the Toy Trust’s chosen children’s charities throughout the year.
This year’s auction boasts items from Sky Media, Warner Media, CITV, Five (Milkshake), SuperAwesome, Red Media Sales, Diversity Media Sales, Moonbug, Hoopla, Toy World and Toys n Playthings. And for 2023, The Toy Trust is proud to be expanding its offering with items from new partners: Precise TV, Little Dot Studios, Gameloft and WildBrain.
Details of each can be viewed on the Toy Trust Media Auction page, which will also be updated at intervals with the current highest bids.
Bids can be placed online here or in person via auction boards which will be positioned on the BTHA Exhibiting Members Lounge at Toy Fair on stand UL205.
Graham Canning, Toy Trust Committee chairman, commented: “On behalf of the Toy Trust Committee I’d like to thank all our media partners for their continued, incredibly generous support of the Toy Trust Media Auction which continues to offer a very competitive and attractive selection of slots to bid on. Without our media partners, we would not be able to support so many causes that directly benefit children throughout the year. This annual fundraising activity is a popular part of the industry’s calendar and one that everyone benefits from; we are all looking forward to seeing the results. My thanks go to Matt Smith of Havas Entertainment in helping us develop the auction this year and special thanks to Jeff Taylor for his continued dedication in helping us creating another superb list to bid for.”
If you would like to make an advance bid for one or more of the Media Auction Lots please email Matt@btha.co.uk or via the live auction page.
