Toy Trust Media Auction open for bids

Published on: 16th January 2017

Advance bids are welcome ahead of the final auction.

The-Toy-Trust-logo-480The annual Toy Trust Media Auction is now open. Advance bids are welcome ahead of the final auction, which will take place during the Toy Industry Awards night on Tuesday 24th January 2017.

This is the second largest fundraising activity for the Toy Trust each year. All funds raised go to the chosen Toy Trust charities during the year. Last year, £70,000 was raised and with some highly prized lots once again, it aims to be just as successful this year.

Airtime and printed media spots have been donated from leading broadcast, online, print and trade journals. Major retailers have also added valuable promotional slots in catalogues. The result is £135,000+ of media space to bid for, including a full-page ad in Toy World. Details of each can be viewed here, which will also be updated at intervals with the current highest bids.

Foye Pascoe, Toy Trust committee chair commented: “The Toy Trust Committee would like to thank all our media partners for their generous donations. Without them, we would not be able to support so many causes that directly benefit children. This annual fundraising activity is a popular part of the Toy Industry Awards night and one that everyone benefits from; we are all looking forward to seeing the results. I’d also like to give special thanks to Arena Azure’s Jeff Taylor for his dedication in helping us creating another superb list to bid for.”

If you would like to make an advance bid for one or more of the Media Auction Lots, please email


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