The annual auction is the second largest fundraising activity for the Toy Trust each year.
The BTHA has announced that the annual Toy Trust Media Auction has raised a fantastic £105,000 during Toy Fair 2020, the second largest total ever.
The auction sees airtime and printed media slots generously donated by leading online, print and trade journals, while major retailers also added valuable promotional slots in their catalogues, resulting in £135,000+ of media space to bid for. Lots were received from the trade press, includingToy World Magazine, Sky, Disney, Pearl & Dean, Turner, CITV, Channel Five, SuperAwesome, Venatus Media, Red Media Sales, The Entertainer, Sainsbury’s Argos and Redan Publishing.
The Media Auction bidding boards were paraded around the reception at the Toy Industry Awards event on the opening night of Toy Fair, and then remained on display in the BTHA Member’s Lounge on the Upper Gallery of Olympia.
Details of the winning bids can be viewed on the Toy Trust Media Auction page by clicking here.
Toy Trust Committee Chairman, Graham Canning commented: “Our thanks go to the Toy Trust’s generous media partners for their continued support, as well as Arena Azure’s Jeff Taylor for his hard work and dedication in securing media items. I’d also like to thank my industry colleagues for their generous bids, which have got our 2020 fundraising off to a magnificent start and will help us in our quest to support UK mobility charities this year.”
