NEWS

Toy Trust’s Big Challenge achieves £1 million goal

Published on: 8th May 2017

£170,000 from 2017 Cotswolds event takes overall annual challenge total to seven figures.

Toy Trust raceSaturday 6th May 2017 saw the Cotswolds host the annual Toy Trust Big Challenge with 200+ toy industry participants raising almost £170,000. Events undertaken saw 125 industry professionals take on a 12 mile Tough Mudder, 40 walkers complete a 10km walk, and 50 cyclists complete 80km and 125km cycle rides around the Cotswolds. The colossal effort by all also broke new boundaries with the total raised in the past six Big Challenge events now breaking £1 million.

The 2017 Big Cotswold Challenge’s main beneficiaries will be 19 NHS Children’s Hospitals around the UK who will each receive brand new play equipment, be able to upgrade their play therapy facilities, and bring the gift of play to thousands of sick children.

The Toy Trust made the post Big Challenge party in Chipping Norton a double celebration using the event to mark the 25th Anniversary of the charity, and also by announcing that it had raised and disbursed more than £5 million for children’s charities in UK and overseas since its founding in 1992. Children’s hospices, maternity units, special needs schools and orphanages have all been built with these funds, and thousands of smaller children’s charities have also been supported.

Foye Pascoe, Toy Trust chair, commented: “The Toy Trust continues to achieve amazing results for the children’s charities it supports and all 200 heroes who completed last Saturday’s Big Challenge and raised £170,000 deserve a huge thank you. Our support of 19 children’s NHS hospitals in the coming months will make a profound difference to the lives of thousands of poorly children across the UK and endorses our message of “Giving the Gift of Play”. The UK toy industry can once again be very proud of its amazing record of philanthropic giving. So many people work so hard to make events like this possible but I would like to thank two people in particular; Nick Austin – the inspirational driving force behind this event – and Matt Jones from the BTHA who has yet again worked tirelessly to make it a success.”

If you would like to make a donation just log on to the link page here.

RECENT ARTICLES

Maxi Toys acquired by King Jouet

Rubies and Bristol Novelty to merge

DreamToys transitions to digital event

Intu Trafford Centre up for auction

Basic Fun’s Pound Puppies partner with Dogs Trust

The London Toy Company teams up with Wow! Stuff for new release

New York Comic Con

New York Comic Con moves to virtual event

AsmoFair

Asmodee set to launch virtual AsmoFair

Exclusive: NPD looks at the UK toy market in recent months

Be part of the October Licensing Special issue of Toy World