Toy World partners with NPD

Published on: 30th October 2012

Toy World magazine is delighted to announce a new partnership with NPD Group, which will see an exclusive monthly column featuring in the magazine, starting in the December issue.

John Baulch, owner and publisher of Toy World, said: “We’re delighted to welcome NPD to Toy World, and we’re sure that the partnership will prove to be an enduring and productive one. We said from the start that we’re in this for the long haul and nothing has changed; Toy World will continue to be the magazine at the very heart of the toy trade for many years to come.”

NPD has a wealth of valuable information at its disposal, including consumer panel data, epos data, weekly sales figures and the License Tracker, and this new section in Toy World will allow NPD to share its insight and analysis with the trade at large.


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