Just over a year after joining Toy World, Rachael Simpson has been promoted to the role of editor.

Building on her background in trade journalism, Rachael has quickly assimilated into the Toy World team and has already hugely developed her contact base and knowledge of the toy and licensing industries.

Publisher John Baulch commented: “We are delighted to confirm Rachael’s appointment as editor and have no doubt she is perfectly suited to the role. In a relatively short time, Rachael has become a strong asset to Alakat Publishing and has been instrumental in improving and developing the already popular Toy World magazine and website. She has a tendency to over-dwell on writing about anything animal or Harry Potter related, but we have overlooked that in favour of the many attributes she brings to the company. We are a strong team, and I am sure her colleagues all join me in congratulating her on this promotion.”