LICENSING NEWS

Toy World to publish special Hot Properties licensing feature

Published on: 25th November 2016

Hot Properties will be running in the January Toy Fair preview issue of Toy World.

Hot-Props-480The feature will cover the key licences which will be driving the toy/kids market in 2017 and beyond, providing licensors with the perfect opportunity to influence retail buyers across the kids’ sector and help support their licensees during the crucial autumn winter 2017 selection period.

Publisher John Baulch commented: “For Licensing companies, I believe this is an essential issue to be part of. It’s the perfect time to be talking to toy and children’s licensees and especially retail buyers, as they start to finalise their selection plans for the year. Retailers across the kids market will use the feature to help them consider which properties to work with through the year.”

The Hot Properties section is broken down into the core licensed categories; Infant and Pre-School, Boys, Girls, Film and Classic. The editorial deadline is 5th December and the advertising deadline is 15th December.

For further details on how to be part of this special feature, contact John Baulch (john@toyworldmag.co.uk) or Mark Austin (mark@toyworldmag.co.uk).

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