NEWS

Toy World’s John Baulch to moderate BL&IS session featuring Gary Grant

Published on: 2nd June 2021

The 3-day Brand Licensing & Innovation Summit is designed to help managers, leaders and owners to navigate the changing retail, content and consumer landscape.

BLI&IS PanelToy World’s publisher and managing director John Baulch is set to moderate what is sure to be a fascinating session at the upcoming Brand Licensing & Innovation Summit, which kicks off on 9th June.

Case Study: A Bricks and Mortar Insight, will feature The Entertainer’s founder and chief executive Gary Grant, who will be sharing his thoughts on the current retail landscape and ever-evolving needs of consumers.

Points of discussion will include:

  • Lessons learnt from the crisis: What will you be taking forward into your future licensed product plans?
  • The role of licensed products in the retail mix: Predictions, ideas and requests for the industry
  • Re-energising the brick-and-mortar retail experience: What strategies do you see working, what collaboration might be involved and how will consumers be brought on board?
  • Showcase a project, collaboration, range or strategy that represents an innovation for your brand.

“I’m delighted that Gary Grant has agreed to take part in this special case study session, and I’m personally honoured to be moderating it,” said John Baulch. “Gary always has great insight to share about life in the retail channel, and I find him a refreshingly candid and honest interviewee. I’m looking forward to hearing what Gary has to say on the post-pandemic retail landscape and the role licensed products can play in re-energising the in-store retail experience. There will be plenty of opportunities and plenty of challenges ahead, and I hope the BL&IS audience will tune in to find out more about what we can expect.”

The Brand & Licensing Innovation Summits (B&LIS) will provide trends and forecasts, retailer insights, spotlights on growth categories and deep-dives into digital and content innovation. Those who sign up can attend keynotes, panel discussions, roundtables and workshops all providing actionable advice, information, and strategies on the future of brands and licensing.

Alongside Gary Grant, other confirmed speakers at the virtual 3-day event include The Lego Group, Microsoft Xbox, Revlon, Elizabeth Arden, Studiocanal, Perry Ellis, Hasbro, Chefclub, George at Asda, Lyfcycle, DNA Brands and Brands In Limited.

With only one week to go, readers are urged to sign up ASAP to avoid missing out – click here to secure your ticket.

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