Toy World’s Mattel Supplement is out now

Published on: 2nd October 2018

Toy World has again teamed up with Mattel to produce a supplement highlighting the company’s key brands and latest news.

This year’s supplement has a special focus on Barbie, which celebrates its 60th birthday next year. Toy World caught up with Lisa McKnight, senior vice president and general manager for Barbie, to find out more about the iconic brand’s evolution, and also spoke to Emmanuelle Cadet, head of marketing at Just Play/Flair, about what the brand offers as a property.

The supplement also includes an interview with Lisa Weger, head of regional consumer products Europe, a Meet the Team feature, and plenty of brand and product news on Mattel’s other properties, including Hot Wheels, Fireman Sam, Enchantimals, Fisher Price, Polly Pocket, and Thomas & Friends.

To read the 2018 Mattel supplement, click here.


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