Toy World’s Mattel supplement is out now

Published on: 24th September 2019

Toy World has again teamed up with Mattel to produce a supplement highlighting the company’s key brands and latest news.

This year, Masters of the Universe graces the front and back covers of the dedicated Mattel supplement. A partnership with Sony will see the cultural phenomenon return to the big screen in spring/summer 2021, with Mattel’s play sets, action figures and accessories offering fans of the franchise a range of toys with modernised design and feature enhancements.

Toy World caught up with chief franchise officer Janet Hsu after a year in the role, to find out how she feels about Mattel’s progress over the past 12 months, and which brands within the company’s portfolio are set to benefit from the new franchise management approach.

The supplement also includes an interview with Lisa Weger, head of regional consumer products Europe, and Frederic Soulie, senior vice president, content distribution, as well as in-depth overviews featuring the latest brand information on Barbie, Fireman Sam, Hot Wheels and Thomas & Friends. Plus, readers can take a look at how Fisher-Price continues to highlight the wonders of childhood.

To read the 2019 Mattel supplement, click here.


Friday Blog

Planes, trains and automobiles…it’s the Friday Blog!

Outdoor Toy Awards 2022 winners announced

See the latest new roles added to Toy World’s recruitment round-up

Spin Master announces new animated series, Vida the Vet

Sylvanian Families launches Pony’s Stylish Hair Salon

Hasbro unveils Nerf’s first ever brand mascot

Licensing-X Germany prepares for October debut secures new warehouse facility at PLP Ellesmere Port

B&M launches online home delivery service

WowWee launches My Avastars next gen fashion dolls