NEWS

Toymaster issues rallying cry

Published on: 17th September 2020

The Toymaster retail buying group is looking to the future and keen to engage with toy suppliers to strengthen relationships.

Toymaster

Following a number of recent management changes at the group, which saw former managing director Ian Edmunds leave the company, Yogi Parmar and Colin Farrow made interim managing directors and Paul Reader promoted to marketing director, Paul has written to toy suppliers and agents to thank them for their ongoing support and ask for even greater co-operation in the future. His letter reads:

“The last few weeks have seen some progressive changes to the senior management team here at Northampton and if someone had said to me at the beginning of September that I would be writing to you as the newly appointed marketing director of Toymaster, I would have never imagined such an outcome.

I am tremendously proud and privileged to be given this opportunity to start a new and exciting chapter for me, our team in Northampton, our Members and equally as important you, our suppliers.

I would like to take this opportunity to thank Ian for all his help and support and wish him all the best for the future.

We move positively forward, with the new structure in place, Toymaster’s financial position being very healthy and with our members trading conditions improving. With business starting to move in a more positive direction and with a fair wind, we hope to look forward to a final quarter sales period that provides us with a good platform as we move into 2021.

My objective is to build on the relationship with suppliers, identify ways in which we can improve the trading facility, explore new ways of working with you to make the most of your brands and to find the best ways to help our members trade more profitably.

Simply put, I would like to find time, listen and provide as much support as we can to you. I am a firm believer that relationships can only work if both parties are comfortable and happy with the way things are going, this is a fundamental core value of mine and Toymaster’s as a business. I am happy to take calls, participate in virtual meetings and meet face to face (social distancing permitting).

Finally, I would like to personally thank all those suppliers that continue to support Toymaster and independent toy retailers and look forward to building on and strengthening our working relationships.

Toymaster is committed and passionate, with your help and support we can all deliver on our mission statement… “Helping Our Members Trade More Profitably By Providing An Excellent Service To Our Members And Suppliers”.

Kind Regards

Paul Reader”

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