The Toymaster website now gives shoppers a direct link to their nearest members’ own online stores, which they can use to make a purchase.

The Toymaster team has contacted Toy World to update us on a new feature it has recently added to its consumer website, which is driving online traffic to individual Toymaster members stores.

“When a customer searches for a toy on our website, as well as showing the customer where their nearest Toymaster stores are, it will also give them a direct link to our members’ own websites so they can go direct to an online store to purchase if preferred,” explained Brian McLaughlin, development manager at Toymaster. “Since we added this feature recently, we have had feedback from members that website traffic and orders have increased, so it is clear customers are finding it easier to search for and buy the items on their wish lists, and Toymaster members are benefitting from more exposure and orders.”

The image shows what a search result looks like online. With this particular search, six Toymaster members websites show up with links for the customer.

“This is another feature that we’ve added to boost the sales of our members in the lead up to Christmas, by making it simpler for consumers to find their websites” Brian added. “It is just another way Toymaster is helping its members, and the feedback so far has been very positive.”

You can visit the Toymaster website here.