Toymaster reassures suppliers over own-label programme

Published on: 6th March 2017

Toymaster has sent an email to suppliers confirming that it has no plans to develop an own-label programme.

toymaster480The email in question references an article in a rival toy magazine, in which The Entertainer CEO Gary Grant is quoted as saying that the retailer is planning to increase its shelf space for own label toys and games in 2017 , but “that this is not to the detriment of suppliers.”

Toymaster managing director Ian Edmunds’ email states : “Unless they are expanding every store I am not sure how this is physically possible – but I am sure Gary will find a way.

Therefore I thought it best to clarify Toymaster’s position with regards to its own label programme: we do not have one either in-store, in the planning stage or even in our list of the top 100 things to do to ‘Help Our Members Trade More Profitably’.

We want to sell your brands and work with you to promote your brands to our consumers. To this end if you can spare the time to attend our Toymaster Brand Presentation on 29th March, I am sure you will find ways to partner with Toymaster.”

The Entertainer’s expansion of its own-label programme over the past year has proved to be a controversial move with some suppliers, and this email from Toymaster will help to reassure those companies that Toymaster has no plans to follow a similar path.


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