The video has been designed to highlight to independent retailers the many perks of Toymaster membership. 

The independent buying group Toymaster has released a new promotional video that will help independent retailers to better understand the benefits offered by membership.

The roughly 5-minute presentation highlights a number of perks, from the Toymaster Information Management System (TIMS) – an internal portal which manages invoices and payments to save members time by making the payment process as simple as possible – to the group’s relationships with over 150 suppliers.

The group is also known for its hugely approachable, members-first approach, while its retailers enjoy being part of a supportive, welcoming and helpful store network. Retailers visiting Toy Fair that are interested in finding out more are invited to visit the Toymaster lounge on the Upper Gallery for a chat with Brian, Yogi or another member of the team.

Brian McLaughlin, Toymaster development manager, told Toy World: “We want to convey to indies what services we offer in an easy to understand, share and view format. It’s only a short video but it gives a good, simple oversight of what membership offers. We’ve had an excellent start to the show; it’s been great to see so many members on the first day and we’ve had some good enquiries from potential new members. I’d like to welcome more to speak with the team over the coming two days of the show.”

Readers can also find out more about Toymaster in the exclusive piece with Brian that appeared in the January issue of Toy World.