Toymaster teams up with The Good Play Guide

Published on: 30th July 2021

The buying group has announced a marketing collaboration with The Good Play Guide which it says will support their mutual objectives.

The partnership with The Good Play Guide, experts in child development, play and parenting, has been undertaken to enhance Toymaster’s commitment to its members of real value, exceptional service and a year-round marketing programme with a portfolio of deliverables. These are set to include seasonal and developmental milestone articles and blog posts, branded point of sale and advertising materials for Good Play Guide recommended lines, in store activations and social media call outs.

Dr. Amanda Gummer, founder of The Good Play Guide commented: “I’m a huge advocate of Toymaster and the community spirit the group encourages at store level. Everyone remembers the joys of a trip to a toy shop as a child, so to collaborate with a team that supports retailers at grassroots level with information about products and latest play trends, delivers against all our shared values.”

Paul Reader, marketing director, Toymaster added: “We work hard to ensure our members are armed with the most appropriate marketing support and information around latest topics and themes. Adding Dr. Gummer’s expert voice around play ideas or parenting issues to our offering demonstrates a further commitment to our members, helping them be more informed and increasing their knowledge around today’s savvy shoppers.”

The joined-up activity will also include activations on social media and direct-to -member initiatives, further raising the profile of Toymaster locations.


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