Toymaster Toby puppies go on sale to raise funds for Jack & Jill

Published on: 24th June 2014

People are being asked to visit a participating Toymaster store to purchase a Toby mascot puppy to raise funds to provide home nursing hours for 300 families with critically sick children in Ireland.toby300

Thousands of Toby puppies are being made available for purchase for €3 in 33 Toymaster stores across the country until the end of August. All proceeds from the sale of the puppies will go to the Jack & Jill Children’s Foundation.

This is the second time Toymaster has run the ‘Toby for Charity’ initiative in aid of Jack & Jill. Last year, almost 700 hours of home nursing support were made possible from the sale of the Toby puppies.

Ciaran Fitzpatrick, Toymaster spokesperson, said: “Last year’s ‘Toby for Charity’ campaign was a resounding success. So we are delighted to be supporting Jack & Jill once again, with every cent raised from the initiative going to the charity. Working in and supporting the local community is very important to Toymaster so the ‘Toby for Charity’ campaign is very meaningful, as each Toby sold helps a child in the local community.”

Jonathan Irwin, CEO of the Jack & Jill Children’s Foundation, said: “Jack & Jill provides direct funding and home nursing care support, including end of life care, to families of children with brain damage up to the age of four years old who suffer severe intellectual and physical developmental delay. We give these families ‘the gift of time,’ which means time to do the things that we so often take for granted like shopping, taking their other children to the park, or a night’s sleep. Jack & Jill relies on the generosity of the Irish people to raise these much-needed funds. The ‘Toby for Charity’ initiative by Toymaster is greatly appreciated and will make a big difference once again to the lives of families of very sick babies.”

To find your nearest Toymaster store please visit the Toymaster website or download the Toymaster Storefinder app for iPhone or android. People can also donate online at

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