Toynamics to launch biggest Christmas advertising campaign for Hape

Published on: 25th August 2022

Wooden toy manufacturer Hape will hit the small screen with Toynamics’ biggest Christmas advertising campaign to date.

Toynamics UK & Ireland is launching the high profile Christmas advertising campaign to support the Hape brand.

The campaign focuses on the concept that when a Hape toy is given to a child, they are given more than something to play with – their potential is also being unwrapped. Some of the best-selling Hape toys will come to life in a 30 second video, with content themed around a festive narrative of The Fallen Angel, which aims to capture children’s imaginations. The Hape Railway, infant and role-play categories will take centre stage in the multi-faceted campaign.

The advert, in video and static format, will feature across digital – online and social – platforms in the UK and Europe. Toynamics will also be offering retailers a strong support package, with POS and window display kits available. This will all be supported with PR outreach and a high profile influencer campaign.

Emma Damerell, EU Campaign manager at Toynamics, said: “We’re very excited about this targeted Christmas advertising campaign, and the support it will give our retailers through the October to December period. We’re shining a spotlight on our bestsellers, however the Hape brand overall will benefit. It’s as much about encouraging toy sales as it is gifting playful Hape products that help children develop skills for life”.

Emma was recently promoted to European Campaign and Brand manager for Hape as part of Toynamics’ continued growth strategy. Her promotion is part of a wider development from the Hape Group and follows a restructuring of the marketing team across Europe, as the Hape Group invests in growing the Toynamics business and its brand portfolio, including Hape, Nebulous Stars, DinosArt, Timio, Beleduc, Nanoblock, Skip Hop and Korko.

The Hape campaign will run on all major digital channels, including YouTube, Instagram, Facebook and TikTok, across Europe and America with the aim to make a big impact on the small screen.

For more information visit, email or call 0116 478 5230.


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