Samia Waller brings a wealth of experience to Toynamics, having worked at Carte Blanche Greetings, Wow Toys and Ty.

Toynamics UK & Ireland has appointed Samia Waller as a new key account manager, with a focus on driving sales in selected key accounts, developing new business and nurturing existing customers. She will also cover eCommerce and education for Toynamics and be responsible for growing and developing business across Toynamics’ toy and nursery brands, including Hape, Skip Hop, Korko, Nebulous Stars, DinosArt and Nanoblock.

Samia has an excellent track record, with previous experience at Carte Blanche Greetings Ltd working on business development, as regional sales manager at Wow Toys and Territory Manager at Ty.

David Allan, managing director at Toynamics UK & Ireland, said: “We’re delighted to welcome Samia to the team. She brings a wealth of sales experience working with well-known companies in the toy and gift markets, and I know she will help with growing sales across our business.”

Samia can be contacted at samia.waller@toynamics.co.uk