Toynamics UK & Ireland teams up with Playtime PR

Published on: 1st March 2021

Playtime PR will work with Toynamic’s Emma Damerell to give targeted support to key brands, intensifying the company’s UK marketing strategy.

Following Emma’s appointment as head of Marketing last month, Toynamics UK & Ireland is further strengthening its UK marketing efforts with the hiring of award-winning communications agency, Playtime PR. As Toynamics embarks on its biggest year of growth yet, Playtime will work hand-in-hand with Emma to deliver strategic PR support for both the Hape and Skip Hop brands, as well as supporting Nebulous Stars and Nanoblocks in the UK.

“We have very high hopes for the business in 2021 and Emma has been busy shaking up our marketing plans for the year to ensure we pull out all the stops,” explained David Allan, MD. “Enlisting Playtime PR to support Emma is in line with our growth plans, which include supporting our brands with targeted UK marketing. I was blown away by Playtime’s response to our brief and the way in which the agency operates, and firmly believe it is the ideal PR partner for Toynamics. I’m truly excited to have Playtime on board.”

Emma added: “Hape and Skip Hop are key brands in Toynamics’ portfolio, and I was impressed by the integrated layers of activity Playtime can bring to the table to intensify our marketing in 2021. The team already feel like true colleagues and that was an important element for me – that we can enjoy real synergy as we drive the business forward together this year.”

Playtime PR specialises in working with toys, games and family brands. The agency’s business model is ‘virtual’, meaning the 20+ senior, expert communications consultants have always worked remotely – not just post-Covid – all over the UK, since the business was founded seven years ago. Consistently achieving year-on-year business growth, the Playtime team works across a portfolio of some of the world’s biggest toy and family brands, devising and implementing entirely bespoke campaigns and creative initiatives to fit the individual objectives of each one.

Playtime will manage all UK b2b and b2c earned media relations, product placement, influencer campaigns and celebrity nurturing activity for Toynamics, with a focus on delivering tangible business impact through strategic activations and outreach.

Lesley Singleton, Playtime’s founder, said:“We’re thrilled to be joining the Toynamics team and to be working with such an enthusiastic and passionate bunch. Hape and Skip Hop are brands with so much potential; we can’t wait to unlock that with Emma this year and help take the business to new heights.”

For more information about Toynamics, call +44 (0) 116 478 5230 or email


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