Toys R Us Asia’s Jo Hall honoured with Lifetime Achievement award

Published on: 21st June 2022

Jo Hall, Toys R Us Asia’s chief commercial officer, was presented with the award in recognition of her decades of dedication.

Toys R Us Asia has taken to LinkedIn to announce that the company’s chief commercial officer, Jo Hall, has been presented with a Lifetime Achievement Award by WHP Global, the parent company of Toys R Us.

In a post, the toy retailer said the award was given to recognise Jo’s ‘positive contribution to the lives of children and their families through her decades of work in the toy and baby industries.’

The post read: “Jo’s journey with the Toys R Us family began in the UK where she started as an assistant buyer, fuelling her passion for the brand as she grew to divisional director within the business. She then gained further toy industry experience in eCommerce and Woolworths plc. before relocating to Asia in 2007 and reuniting with Toys R Us here in 2012. Since then, Jo has headed Merchandise & Marketing across the company’s Asian markets to ensure Toys R Us continues to drive differentiation, fuel the imagination of children and deliver meaningful customer experiences for families across the region.

Thank you, Jo, for your 30+ years of commitment to this very special industry and congratulations on this well-deserved recognition.”

During her illustrious career, which included navigating Toys R Us Asia through the unprecedented impact of the Covid-19 pandemic, Jo has gained a reputation for being one of the most formidable retail buyers and managers, as well as a committed, passionate advocate for the toy industry. Her friends and industry peers were therefore quick to share their congratulations, with many commenting on her work ethic and how deserving she is of the award.

Retail manager and luxury goods buyer Roanna Stromberg Smith said: “Go Jo Hall, proud to have worked alongside you on your epic journey! Many congratulations & kudos to you. Much love across the miles.”

Business advisor John Leventhall, meanwhile, commented: “Brilliant news, Jo. You must now be the ultimate doyenne of toys! Who would have known all those years ago in Woolies.”


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