After coming under pressure from campaigners, the retailer has stopped categorising products by gender on its website.
Online shoppers will no longer find products split into boys’ and girls’ categories. Instead, customers will now be able to browse the retailer’s website according to age group, brand and type of toy.
The change is the result of a campaign by parents who have complained that the toy shop’s gender categories are sexist. The pressure group, which calls itself Let Toys be Toys, represents thousands of shoppers concerned with sexism in the toy industry and its impact on children.
The campaign group said: “We want to say a big thank you to Toys R Us UK for bringing in the changes it has so far. This shows a real effort being made to be more inclusive to all children, and the results will no doubt make a lot of children and parents happy this Christmas.”
The retailer is among many large chains such as Tesco, Sainsbury’s, Boots, The Entertainer and TK Maxx which have also recently changed the way they market toys.