The event is being held in the morning of Sunday 29th March and is being planned in conjunction with the National Autistic Society (NAS). It will allow families to browse the latest selection of toys and games in a subdued environment as recommended by the charity.
All Toys R Us stores will be participating. Reduced fluorescent lighting, no loud music or tannoy announcements and autism friendly signage are some of the initiatives that the company will be carrying out to ensure a more calming influence in store.
Mike Coogan, Toys R Us marketing and eCommerce director, said: “We understand bright lights, tall racks, strange smells, noises and unknown people can sometimes be daunting for children affected by autism, but an event like this allows children and their families to visit our store together and enjoy the facilities and content of the store, the same as other children can do without concerns. All our staff have been briefed and guided by information from the NAS over the past few weeks and are keen to welcome families into store to enjoy the overall browsing experience. They will have the opportunity to discover new toys suited to their needs and try them out. We will also have product advisors on hand to offer advice on toys and electronics, all in a subdued store environment at their leisure.”