Toys R Us has raised over £100,000 from the sale of reusable bags featuring the Children with Cancer UK logo and Toys R Us Geoffrey the Giraffe.
Since this charitable initiative originally launched during the 2012 Christmas season, the company has sold dedicated reusable charity bags for 20p, with profits being donated to Children with Cancer UK. The programme is expected to continue throughout 2014, allowing customers to contribute further funding to the charity.
Children with Cancer UK is the leading national children’s charity dedicated to the fight against childhood cancer through research and remains both focused and determined to eradicate all childhood cancers. As well as funding life-saving research and treatment, the charity also funds welfare projects including hospice care and family accommodation close to hospitals and raises awareness of childhood cancer to protect more children and improve the lives of young cancer patients.
Each year Children with Cancer UK invests millions of pounds in life-saving research. This year the charity has launched the Brain Tumour Initiative and plans to invest a minimum of £1.5m a year, for three years, into the research of brain tumours. Brain tumours cause more deaths than any other childhood cancer in the UK, but are one of the most under-researched childhood tumours.
Mary Foulkes, chief executive at Children with Cancer UK, said: “The money raised by Toys R Us and the company’s generous customers will make a huge difference to children with cancer and their families. Thanks to this kind donation, we can fund essential research to take forward our understanding of childhood cancer and give new insights into ways of treating young patients.”
Childhood cancer claims more than 300 lives every year in the UK and the children who survive may be left with serious health and developmental problems as a result of the intensive treatments used to save their young lives.
Mike Coogan, marketing director, at Toys R Us UK, said: “As a company that loves kids, we’re pleased that our reusable bag programme has enabled us to make a substantial donation to Children with Cancer UK. The organisation’s research and development is vital to the lives and future of children who suffer from such a serious illness.”
To help Children with Cancer UK raise vital funds to continue the fight against childhood cancer, visit www.childrenwithcancer.org.uk to make a donation or find out how to get involved.