Toys R Us shuts in Ireland after just six months

Published on: 3rd February 2016

More information about the closure has been revealed.

toysrus-480Two stores, one at the Westend Shopping Park in Blanchardstown and one at the Parkway in Limerick, shut down business on 1st February, leading to the loss of approximately 11 jobs in each store.

Michael McAteer of Grant Thornton has been appointed as receiver to the business by the UK-based entity that franchised the operation.

It has been suggested that the business in Ireland struggled to compete with the likes of Smyths Toys, partly due to the fact that it failed to launch an online catalogue or website, which is now seen as core to attracting customers, particularly in the run up to Christmas.

The Irish business was only launched last August by former Smyths Toys executive Brian Donoghue, who secured the licence to operate Toys R Us in Ireland from the global brand. He was backed by businessman Harry Slowey and former NCB and IIU director Chris McHugh. Speaking to the Irish Independent last August, he said he believed Toys R Us could take on Smyths Toys in its home territory.

The plan was to roll-out as many as five stores over the first year in operation, with a budget of around €5m.


Canal Toys launches innovative new Anti-Bacterial Slime

Simba Dickie annual report 20/21 shows sales increase

Get involved in the March issue of Toy World

The Entertainer hailed as one of the happiest places to work

Global Journey offers new range options for toy stores

NPD Group announces winners of 2020 Global and European Toy Industry Performance Awards

Lego Vidiyo lets kids create AR music videos

Licensing industry saddened by sudden passing of Kelvyn Gardner

Dutch warehouses benefit as UK firms look to establish logistics base in EU

Rex London launches new trade catalogue for spring 2021