Toys R Us to open flagship store at Mall of America

Published on: 14th November 2023

The second US flagship Toys R Us store will have a footprint of over 11,000 square feet plus Geoffrey’s Café and ice cream parlour from 2024.

WHP Global, parent company of Toys R Us, has announced the location of its second US flagship store at Mall of America, the largest shopping and entertainment destination in North America. Set to open just before Thanksgiving, this marks the first flagship store in partnership with Go! Retail Group with additional flagship locations opening next year.

Toys R Us already has a global flagship store at American Dream, and through a landmark partnership with Macy’s, over 452 Toys R Us shop-in-shops are open inside every Macy’s store nationwide.

“After the success we’ve experienced with our first flagship at American Dream and shops inside Macy’s, bringing Toys R Us to Mall of America was a must. There is the perfect mix of entertainment and retail that makes it a highly trafficked go-to-destination for families year-round,” said Jamie Uitdenhowen, executive vice president of Toys R Us at WHP Global. “I’m thrilled to open our first flagship with our new partners at Go! Retail Group as we continue to expand the Toys R Us brand through new concepts and to new locations around the world.”

The new Toys R Us flagship store at Mall of America spans over 11,000 square feet and offers a wide assortment of toys and games for all ages. Families can shop for their favourite toys, take a photo with Geoffrey the Giraffe and rediscover their love of play. Beginning in 2024, the Toys R Us flagship will introduce new branded elements like Geoffrey’s Café and ice cream parlour as well as interactive experiences and product demonstrations.

“Toys R Us has played a role in creating special memories for so many of us,” said Heather Brechbill-Swilley, senior vice president of Leasing at Mall of America. “We are excited to bring this playful and iconic brand to life at Mall of America for the next generation to enjoy.”

“It is incredibly exciting to be a part of the return of Toys R Us and we are fortunate to have the backing of WHP Global and Mall of America as we bring this flagship store to life for families just in time for the holidays, ” commented Gideon Schlessinger, CEO of Go! Retail Group.

Toys R Us at Mall of America will be located on Level 1, East.


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