Toys R Us is planning to expand rapidly in India and will start manufacturing there by mid next year.
The Business Standard has reported that Toys R Us expects India to be among its top five markets in the next four to five years. Toys R Us currently has two stores in the country, and it is aiming to open 75 more in the next three years.
Before the Covid-19 pandemic, Toys R Us entered the Indian market with a different licensee partner and had opened 10 to 12 stores, which it had to shut down due to the lockdown. It re-entered the market in March 2023, and the company has expedited the manufacturing process in India.
Under the Bureau of Indian Standards (BIS), all electric and non-electric toys should bear an ISI mark, and no toy without the mark will be allowed to be sold in the Indian market. To help meet this criteria, the company is looking to manufacture in India, instead of China, where most of the toys were previously imported from.
Toys R Us had filed for bankruptcy six years ago, with WHP Global later acquiring the majority stake in the brand. Currently, its top five markets are the USA, Japan, China, Italy and Dubai.
In India, Toys R Us is working with an omnichannel approach, with smaller stores compared to elsewhere in the world. According to the Business Standard, the size of most stores planned to open in India will be in the range of 8,000-10,000 square feet. The retailer has just opened a store in Mumbai with an area of 12,000 square feet.