The story of Geoffrey the Part-Time Reindeer is told through Pixar-esque animated graphics.
The new Christmas TV ad campaign captures the anticipation of Christmas by producing a festive and story-led concept. Opting for a new approach, viewers don’t follow the usual point of view – that of a family arriving at Toys R Us via car – but rather Santa arriving on his sleigh, where Geoffrey the Giraffe helps Santa in the most unexpected way.
Viewers can still expect the traditional hallmarks associated with Toys R Us advertising, such as the theme song Magical Place.
Mike Coogan, marketing & eCommerce director at Toys R Us, commented: “Animated graphics are highly advanced, and we felt Geoffrey deserved to reach the hearts and minds of a brand new generation in a new, modern format. Our research also highlighted how much our Magical Place is considered an iconic tune and for that reason it will continue to play a very important role in this new story.”