Toys R Us US reports Christmas sales results

Published on: 19th January 2017

The results compare 30th October to 31st December 2016 with 1st November until 2nd January 2015.

Toys-R-Us-480The company saw like-for-like same store sales decrease 2.5% in its domestic market of the United States, Puerto Rico and Guam during the nine weeks up to 31st December 2016. Sales in international markets were down by 4.9%.

Overall the company saw a 3.4% decrease in sales during the toy industry’s peak shopping period before Christmas.

In a statement, Dave Brandon, chairman and CEO of Toys R Us, stated: “The 2016 holiday season proved to be an unusual and challenging one for most retailers. Despite a promising start over the Thanksgiving and Black Friday weekend, we experienced lower than expected sales in the toy category triggered intense promotional activity from our competitors, creating a significant competitive challenge. Despite the fact that our operational execution was significantly improved versus last year, the marketplace environment precluded us from achieving the top-line growth we had planned for both our domestic and international markets. We are disappointed, but remain firmly committed to take aggressive action as we enter 2017, with a relentless focus on delivering the best experience possible along every step of the customer journey. We have a number of important initiatives planned, including the relaunch of our webstore, which we expect will have a significant impact on our ability to drive future growth in both our baby and toy businesses”.


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