Toystalk brings digital to the toy market

Published on: 21st January 2014

Toystalk will be setting up a UK business in 2014 to supply the UK from Autumn/Winter 2014.Snow-and-Stella-300

Toystalk is a brand new company to the UK. Toystalk began life in Brazil with its first consumer product Spark Dogz. Selling over 600k units in the last five years in the Brazilian market. The success of Spark Dogz has enabled Toystalk to spend the last three years developing a new range of products that really has the wow factor and offer something new and unique to the UK toy industry.

Toystalk will launch with 5 brands in the UK supported by a comprehensive marketing campaign including TV supported lines.

Snow and Stella a fully interactive plush bear offers full voice recognition to children enabling them to converse with Snow and Stella through story telling, educational play and learning. This coupled with a world of online games and stories to complement the play value of this beautiful soft cuddly bear.

Aremi the Magic of Gaia brings the digital world into the physical world. Take the magical cauldron, add the ingredients and bring to life spells and potions that can be shared with your friends. This product really has to be seen to be believed.

Following the success of our showroom in HK where over 200 retailers and distributors raved about the products we are bringing our range to the UK. They will be showing at the London Hilton Olympia from 21st until 23rd January from 8am until 8pm.

If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.


All change for BTHA Toy Retailer of the Year Awards 2020

Exclusive: Toy retailers react to latest Covid measures in Wales and Ireland

Obituary: Ian Cuthbert

Rubie’s opens Virtual Showroom for its customers

Selfridges announces its top toys for Christmas 2020

Tomy and Universal partner on Sing 2 toy line

Great Ormond Street Hospital enjoys exclusive storytelling with Tonies

Welsh and Irish non-essential retailers to close under new Covid measures

Was Amazon Prime Day 2020 a disappointment?

Tomy acquires Fat Brain Toys