In each category there were winner and highly commended badges given out, and a total of 38 companies secured at least one award. The 24 winner’s badges were spread out over 22 different companies, and many first-time entrants won the top accolade in their categories.
The winners were:
- Best Collectable Toy – Flair, Sylvanian Families Campervan
- Best Arts & Crafts Toy – Wooky Europe, Style Me Up! Travel in Style Designer Sketchbook
- Best Pre‐school Toy – LeapFrog, Touch Magic Learning Bus
- Best Travel Toy – Carddies Ltd, Carddies
- Best Musical Toy – Early Learning Centre, Key‐Boom‐Board
- Best Construction Toy – Mega Brands, Mega Bloks First Builders Build ’n Learn Table
- Best Ride‐On – Micro Scooters, Mini Micro 3-in-1 Scooter
- Best R/C Toy – Golden Bear, Go MINI Remote Controlled Wolf
- Best Cuddly Toy – Wow! Stuff, Singalongz
- Best Baby Toy – VTech Baby Discovery Cube
- Best Electronic Toy – LeapFrog LeapPad2
- Best Wooden Toy – Early Learning Centre, Rosebud Village Wildlife Park
- Best Doll – Daughters of History, Amelia, Your Victorian Girl
- Best Educational Toy – The Desi Doll Company, My First Phonics Sound Puzzle
- Best Board Game (8+) – Drumond Park, LOGO What Am I?
- Best Video Game – Activision, Skylanders Giants
- Best Dolls’ House – Le Toy Van, Sophie’s House
- Best Flying Toy – Spin Master, Air Hogs Hover Assault
- Best Role-Play Toy – Learning Resources, Pretend & Play Post Office Set
- Best Game – John Adams, Telestrations
- Best Toy Car – Corgi Toys, Construction Play Set
- Best Board Game (0‐7) – Orchard Toys, Dinosaur Race
- Best Kids’ Gadget – InspirationWorks, Kurio 7
- Best Outdoor Toy – BattleBox, Dangerous Den Kit
For all of the winners and highly commended products, visit www.toytalk.co.uk/awards.
The ToyTalk Awards have recognised the best new toys each year since 2009. Run by the team behind the consumer toy news and review site ToyTalk, the awards have steadily increased in scale each year.
David Smith, ToyTalk editor, said: “This was our most competitive year yet. We had so many quality entries it was a major task to decide which were the outstanding toys of the year. As always, we owe a huge debt to our legion of testers, but we think they enjoyed themselves playing with all the entries! We’re proud of the quality of our awards this year. Our winners and highly commended entries would make an excellent starting point for any Christmas list.”