The third annual ToyTesters.tv Awards has now opened for entries and will be held at Kidtropolis at Excel in October Half Term.
Shifting location to Kidtropolis in order to maximise consumer, press and blogger coverage in the run up to Christmas, the awards will honour toys as voted for by children only. Companies are being asked to submit their entry forms as soon as possible, by going to the website in time for the 15th August deadline.
Voting will be carried out by children in advance of the show in order to ensure that all toys and games entered are thoroughly tested by their target audience. The winning toys will be unveiled at Kidtropolis on press day. Products will be judged in the following categories: Top 20 Toys and Games and Voted by Children, The Top Toy of 2016 as voted by Girls, The Top Toy of 2016 as Voted by Boys, Best Pocket Money Spend, Coolest Toy of the Year, Most Fun Toy of the Year, Best Toy Range, Best Invention, Best Interactive Responsible Toy of the Year and Favourite Educational Most Awesome Gaming Toy. A further 17 category titles, from Best Build and Construction Toy through to Best Doll of 2016, will also be awarded.
Gemma Gallagher, director of ToyTesters.tv, commented: “We’ve been building an awards programme voted by children for the last two years. This year, we’re ramping up the coverage at Kidtropolis. I’m delighted to not only be giving children the opportunity to vote for the best toys and games of the year once again, but also enabling companies the opportunity to really shout about their awards in a consumer environment on press day is priceless. We’ve introduced a top 20 as there are many different toys and games that children love and we feel it’s only fair to recognise all of them. Children’s choices are often very different from adults and the ToyTesters.tv Awards gives everyone in the toy industry the opportunity to be recognised by the people who love their products the most. I can’t wait to find out which toys are voted the best.”